Oxford SEO - Search Engine OptimisationMaking friends with Google
What is SEO?
SEO or Search Engine Optimisation helps to determine whereabouts your website is listed in search engines such as Google, Bing and Yahoo for a given search term.
What’s the No.1 reason for websites not working? No/Wrong keywords.
It seems that everyone and his dog is an SEO expert!
You probably, the same as us, get daily emails “offering” to get you on page 1 of Google… Unfortunately, there is no easy fix (if there were, then everyone would have done it by now).
How does Google decide which website to put at the top of the page when you search for something? It doesn’t do it on a random or some kind of rotational basis. It uses a secret algorithm to determine what your website is about and how relevant that is to the searchers search term.
The truth is that SEO is an ongoing process and not a quick fix. It starts with research into your business and your target market (we use a simple questionnaire as our start point). A website should then be built to reflect the business, with great content that appeals to your clients (or at least the people you hope to make your clients) and keywords relevant to your market.
As a guideline, each service and city/town you supply should have it’s own website page targeted at that service and city/town. Images need to work with the text content and be properly optimised. Your website needs to have headings and these need to feature your keywords…
There are lots of things that Google looks at in order to determine how relevant your website is to a given search term.
Google is “king” with more people using its search engine to find what they want online than anyone else’s, so, you need to keep Google happy too. We start by making sure your site has Google Analytics installed and is monitored using Google Webmaster Tools. Did you know that Google will actually tell you when or if it finds something wrong with your website once these things are set up?
But it’s not all about Google, search engines such as Yahoo and Bing need to be able to find your website too.
SEO is not a one-off. Think of it as an ongoing development.
Let us look after your SEO for you…
Wouldn’t it be nice to just get on with what it is you do and not have to worry about this stuff? Why not let us manage your SEO for you.
We are based in Abingdon, Oxfordshire and work with local companies to improve their online presence and make and develop small business websites.
We start with a simple questionaire about your business and what you think is the problem (no.1 issue is “my website doesn’t work”). We then move onto a Website Review or Technical and Search Audit to be sure of what is causing any issues. From the technical side we are looking at things like:
- Internal Linking
- URL Parameters
- Server Connectivity
- Response Codes
In the search audit we are looking at branded and unbranded search queries.
There’s no point in jumping in and changing “stuff” because you read “somewhere” that this change will get you straight to the top of Google. You need to know where you are now and at least have a starting point. That way, systematic changes can be made and the effects can be monitored to prove we’re going the right way.
To find out more about our SEO services, please get in touch.
FREE Website Audit
We currently offer a free website audit to checkout your SEO. Simply click the big red button at the very top of the page and follow the instructions.
To get in touch, please click the button below for our contact details
Web Design Oxford
Web SEO Assist 43 Curtis Avenue Abingdon Oxfordshire OX14 3UL